Strategy is what happens when values meet design
As a bootstrapped founder of Unplug Studio and building Lumetrics Lab, I design systems that do things right—clarifying complexity, celebrating others, and building for impact.
bootstrapped
Founder
data
Strategist
digital
educator
latam
founder
Featured work
projects that reflect clarity, ethics, and accessibility
Unplug Studio
Scaled our analytics practice across LATAM and Europe, leading data strategy, accessibility audits, and team coaching.
KODIGO
Taught 100+ students in Central America to launch data careers through bootcamps I helped design and implement.
JPL Eyes apps
LEad Data Analytics for NASA’s immersive 3D app enabling data driven changes to UX/Ui and overall experience.
PANTAYA
Cross-Device Tracking Audit: Unified multi-platform data visibility to understand user engagement.
About me
Clarity is a form of kindness
Over the last decade, I’ve led cross-sector data projects, mentored analysts, and helped founders build what lasts. My work spans NASA to nonprofits, dashboards to discipleship, spreadsheets to slow design.
I’ve worked at the intersection of data, design, and ethics—building companies, teaching systems thinking, and designing accessible infrastructure across the Americas and Europe.
A field guide for building with belief
My newsletter will share real-world lessons from Unplug Studio, frameworks I teach, and questions I’m sitting with. If clarity matters to you, stay close.
From “R” to ROAS
Teaching has always been the thread
I started by helping people pronouncethe letter “R”. Now I teach teams how to interpret analytics, build better processes, and mentor others. It’s still the same thing: making complexity accessible.